Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)

The Impact Of Promotion On Instagram Social Media With The Aisas Model Approach In The Covid-19 Pandemic (Case Study On Ms.Glow Online Consumers)

Zuwina Miraza, Febby Elda Titania — Thu, 01 Feb 2024 02:50:21 +0000

This research is a quantitative associative research. The population in this study were MS.Glow users on Instagram social media. Primary data obtained by questionnaire (Google Form). The data were analyzed using the Structural Equation Model – Partial Least Square (PLS) analysis technique. The results showed that promotion had a significant effect on Attention, Promotion had a significant effect on Interest, Promotion had a significant effect on Search, Attention had a significant effect on Action, Interest had no significant effect on Action, Search had a significant effect on Action, Promotion had a significant effect on Action through Attention, Promotion has no significant effect on Action through Interest, Promotion has no significant effect on Search through Attention, Action has a significant effect on Share, Attention has a significant effect on Share through Action, Interest has no significant effect on Share through Action, Search has a significant effect on Share through Action. Based on these results, it is concluded that promotion on social media can be seen its effect with the AISAS method and can increase sales effectively.

Pengaruh Internet Marketing Terhadap Pembentukan Word Of Mouth dan Efektivitas Iklan Dalam Meningkatkan Brand Awareness

Zara Zettira, Bunga Aditi, Sopi Pentana — Thu, 01 Feb 2024 00:00:00 +0000

This study aims to determine the effect of internet marketing on word of mouth, the effect of internet marketing on advertising effectiveness, the effect of word of mouth on brand awareness, the effect of advertising effectiveness on brand awareness, the influence of internet marketing on brand awareness, the influence of internet marketing on brand awareness through word of mouth. of mouth and the influence of internet marketing on brand awareness through advertising effectiveness. The total population in this study amounted to 110 people and all of them were sampled using a saturated sample. The analysis technique used is path analysis. The results show that internet marketing has a significant effect on word of mouth, internet marketing has no effect on advertising effectiveness, internet marketing has no effect on brand awareness, word of mouth has no effect on brand awareness, advertising effectiveness has no effect on brand awareness, there is no significant influence on the internet. marketing on brand awareness through word of mouth and there is no significant influence of internet marketing on brand awareness through the effectiveness of advertising on social media Instagram Energen Indonesia

Pengaruh Work Family Conflict Terhadap Stres Kerja Dengan Dukungan Sosial Sebagai Variabel Moderasi (Studi Pada Dinas Perhubungan Sumatera Utara)

Fadilah Ardha Nasution, Saskia, Muller Tamba — Thu, 01 Feb 2024 00:00:00 +0000

This research was conducted at the Department of Transportation of North Sumatra with the aim of analyzing the effected of work family conflict on work stres and organizational commitment with organizational support as moderating variable. The population were employees in Dinas Perhubungan of North Sumatra, amounting to 178 people. The sample was taken randomly using the Slovin formula so that the number of samples was 123 respondents. The data source used primary data and data collection techniques, namely giving questionnaires to respondents. The data analysis technique used data quality test, MRA test, classical assumption test and hypothesis testing. Based on the research results obtained, it was stated that partially work family conflict had significant effected on work stres to employees. Social support have significant effected on work stres to employees. Social support have not moderates the effect of work family conflict on work stres to employees. There is a moderated correlation between work family conflict to work stres employee.

Pengaruh Brand Engagement Terhadap Brand Awareness dan Brand Image Serta Dampaknya Terhadap Brand Equity Pada PT. Kimia Farma Tbk Medan

Fahira Sasabilah, Aulia Arief Nasution, Sopi Pentana — Thu, 01 Feb 2024 00:00:00 +0000

This study aims to determine the effect of brand engagement on brand awareness and brand image partially. To determine the effect of brand engagement, brand awareness and brand image on brand equity partially. To determine the effect of brand engagement on brand equity through brand awareness and brand image at PT. Kimia Farma Tbk Medan. The population in this study was 100 and all of them were sampled using the saturated sampling technique. The analysis technique used is path analysis. The results showed that brand engagement had a positive and significant effect on brand awareness, brand engagement had a positive and significant effect on brand image, brand engagement had no effect on brand equity, brand awareness had a positive and significant effect on brand equity, brand image had a positive and significant effect on brand equity, there is no effect of brand engagement on brand awareness and its impact on brand equity and there is no effect of brand engagement on brand image and its impact on brand equity.

Penerapan Pelayanan Prima Pada Brandan Donuts Cabang Pangkalan Brandan

Sri Eka Wulandari, Flora Silalahi — Sun, 22 Jan 2023 00:00:00 +0000

Perkembangan dunia perdagangan yang semakin pesat dan ketat menuntut perusahaan untuk memaksimalkan pelayanan prima terhadap konsumen. Pelayanan prima merupakan pelayanan terbaik dan berkualitas yang diberikan oleh perusahaan untuk memenuhi harapan konsumen sesuai dengan standar pelayanan prima yang ditentukan. Penelitian ini dilakukan di Brandan Donuts Cabang Pangkalan Brandan yang beralamat Jl. Thamrin (Depan Masjid Ubudiah), Pangkalan Brandan dan pemilik usaha bernama Bapak Jumardani. Penelitian ini menggunakan jenis data primer dan sekunder, sumber data internal dan eksternal. Metode penelitian yang dilakukan yaitu observasi dan wawancara dengan metode analisis kualitatif deskriptif. Hasil dari penelitian berdasarkan konsep A6 yaitu Attitude (Sikap), Attention (Perhatian), Action (Tindakan), Ability (Kemampuan), Appearrance (Penampilan), Accountability (Tanggung Jawab). Pelayanan prima yang diterapkan pada Brandan Donuts Cabang Pangkalan Brandan sudah baik namun belum maksimal berdasarkan dari konsep Attitude (Sikap) yaitu tidak meratanya sikap ramah dan murah senyum yang diberikan oleh karyawan kepada konsumen dan pada konsep Attention (Perhatian) yaitu kurangnya perhatian karyawan dalam mempersilahkan duduk kepada konsumen yang sedang menunggu pesanannya selesai.

Implementasi Proses Rekrutmen Pada PT. BFI Finance Tbk Area Sumbagut Cabang Padang Sidimpuan

Yeni Rachmawati, Silvi Mudrikah — Fri, 22 Mar 2024 13:43:20 +0000

Human Resources (HR) is the main factor in a company. It helps the company to optimally realize its expected goals. Obtaining good qualifications is the goal achieved in the Implementation of the Recruitment Process of PT BFI Finance Indonesia Tbk Area Sumbagut Padangsidimpuan Branch. Researchers collected data from interviews, observations and data based on research, using indicators of the recruitment process variable, namely Identifying vacant positions, searching for position information through position analysis, determining the right source of candidates, choosing the most appropriate recruitment method, calling candidates who meet the qualifications or requirements, making job offers and starting work. This type of research is descriptive with a qualitative approach. . The recruitment is carried out according to the needs of the company or when the company needs employees, through internal and external sources the company also cooperates with parties looking for workers and also determines the qualifications that are in accordance with the criteria needed by the company. the recruitment of employees is carried out to obtain human resources or prospective employees who are qualified, competent and in accordance with the required qualifications, although in the recruitment process there are obstacles that are not in accordance with the wishes of the company. the company still tries to recruit more precisely on target.